Focus on your customers and discover new business opportunities.
Spiria keeps your customers at the heart of our development process. We use customer research to drive product decisions and designs that aim to increase user engagement and customer loyalty at each step of the customer journey. This customer research is also what helps understand current and future customer attitudes, needs, motivations and behaviours relevant to your business. With the information collected, our experts uncover new opportunities, stimulate growth, and build solutions tailored to your customers.
From concept ideation to personalized marketing efforts, customer research plays a key role in various phases of a product’s development process. Using qualitative and quantitative research, our experts study your target customers during key interactions along the user journey. These touchpoints are ranked by importance, market reach and other metrics relevant to your business. Since customer research helps determine the importance of each need, together we can easily prioritize product development initiatives.
Research begins with identifying and analyzing your target customers. By gathering emotional insights, our experts gain a better understanding of what drives your customers’ behaviour. The goal is to paint a complete picture of your users. Applying this data, we can properly segment your customers and help identify the highest value users. Most importantly, our experts identify your customers’ unmet needs, presenting key opportunities for future products, services or features.
Data in hand, our designers keep users in mind throughout each design phase. Spiria’s design team uses customer research to create buyer personas and a user journey map for an optimized user experience. We design category-specific experiences for mobile and desktop, providing a consistent cross-platform experience. With key customer data and buyers’ personas, you can segment your marketing efforts and specifically target users with similar needs, motivators and expectations. These highly efficient targeted marketing campaigns drive user growth and promote repeat engagement.
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Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com
Using ProcessWire, you can easily create a dynamic search with very little code. This search can’t compete with engines such as Elasticsearch or Solr, of course. However, it is suitable for most “showcase” sites. Here’s how we did it on Spiria’s site using the htmx small library and its companion hyperscript.
In honor of International Women’s Day, we gathered women employees at Spiria for a virtual round table to hear them talk about women in the field of digital technology, on how far we have come, what remains to be done, and what inspires them on any given day.
Docker makes for a great learning environment. Its disruptive impact on other technologies became clear to me as soon as I set to learning it. Docker puts these tools within easy reach so that, given a decent grasp of the Docker ecosystem (Docker Hub, CLI, Dockerfile, Compose files), a world of mainly open-source IT opens up for anyone wanting to try it out, to learn and to evaluate it. Stress testing is safe because the container’s sandbox environment prevents any harm to the host system. If you break it, just delete the container and start over!
