Spiria keeps your customers at the heart of our development process. We use customer research to drive product decisions and designs that aim to increase user engagement and customer loyalty at each step of the customer journey. This customer research is also what helps understand current and future customer attitudes, needs, motivations and behaviours relevant to your business. With the information collected, our experts uncover new opportunities, stimulate growth, and build solutions tailored to your customers.
From concept ideation to personalized marketing efforts, customer research plays a key role in various phases of a product’s development process. Using qualitative and quantitative research, our experts study your target customers during key interactions along the user journey. These touchpoints are ranked by importance, market reach and other metrics relevant to your business. Since customer research helps determine the importance of each need, together we can easily prioritize product development initiatives.
Research begins with identifying and analyzing your target customers. By gathering emotional insights, our experts gain a better understanding of what drives your customers’ behaviour. The goal is to paint a complete picture of your users. Applying this data, we can properly segment your customers and help identify the highest value users. Most importantly, our experts identify your customers’ unmet needs, presenting key opportunities for future products, services or features.
Data in hand, our designers keep users in mind throughout each design phase. Spiria’s design team uses customer research to create buyer personas and a user journey map for an optimized user experience. We design category-specific experiences for mobile and desktop, providing a consistent cross-platform experience. With key customer data and buyers’ personas, you can segment your marketing efforts and specifically target users with similar needs, motivators and expectations. These highly efficient targeted marketing campaigns drive user growth and promote repeat engagement.
Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com
You’ve spent money on finding and engaging customers, hoping that you can find them in that “moment of truth.” You guess, hope and trust that you know how far along they are on their journey and what they are doing as you place ads or create an experience to suit their needs.
Understanding artificial intelligence (AI) is not easy: the myths and inaccuracies about it are rife. However, since AI is bound to become a part of our daily lives, we, as business decision makers, politicians, activists, or consumers, must learn more about it, its underlying technology and challenges, in order to make informed decisions about it. Here are six common misconceptions about AI:
