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Customer Research

Focus on your customers and discover new business opportunities.

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Building customer-centered solutions. 

Spiria keeps your customers at the heart of our development process. Using customer research we design and develop every aspect with them in mind, driving user engagement and building customer loyalty with each step of the customer journey. Customer research helps understand current and future customer attitudes, needs, motivations and behaviours relevant to your business. With the information collected, our experts uncover new opportunities, stimulate growth, and build solutions tailored to your customers.

Illustration - Customer Research
Image product - Customer Research

The power of data. 

From concept ideation to personalized marketing efforts, customer research plays a key role in various phases of a product’s development process. Using qualitative and quantitative research, our experts study your target customers during key interactions along the user journey. These touchpoints are ranked by importance, market reach, and other metrics relevant to your business. Since customer research helps determine the importance of each need, together, we can easily prioritize product development initiatives. 

Research begins with identifying and analyzing your target customers. Gathering emotional insights, our experts gain a better understanding of what drives your customers’ behaviour. The goal is to paint a complete picture of your users. Applying this data, we can properly segment your customers and help identify the highest value users. Most importantly, our experts identify your customers’ unmet needs, presenting key opportunities for future products, services, or features.

Data in hand, our designers keep users in mind throughout each design phase. Spiria’s design team uses customer research to create buyer personas and a user journey map for an optimized user experience. We design category-specific site experiences for mobile and desktop, providing a consistent cross-platform experience. With key customer data and buyers’ personas, you can segment your marketing efforts and specifically target users with similar needs, motivators and expectations. These highly efficient targeted marketing campaigns drive user growth and promote repeat engagement.

Our Design and Development Process

  • 1. Discovery

  • 2. Development

  • 3. Deployment

  • 4. Support

1. Discovery

Analysis

  • Gathering Requirements
  • Business Rules Mapping
  • Architecture and Environments
  • Project Charter
  • Customer Research
  • Customer Acquisition Strategy
  • Customer Engagement Planning

Design

  • Customer Journey Mapping
  • User Experience Design (UX)
  • UI Wireframing UI Mockups
  • Product Prototyping
  • Usability Testing

2. Development

Sprints

  • Product Backlog (Refinement)
  • Sprint Planning (Prioritization)
  • Front End / Back End
  • Development
  • API Development and Integration
  • Development Testing Quality
  • Assurance (staging)
  • Review and Retrospective

3. Deployment

  • User Training
  • Production Deployment
  • Final Testing and Stabilization

4. Support

  • Server Backup
  • System and Hosting Update
  • Troubleshooting & Bug Fixes
  • Monitoring and Maintenance
  • Evolution and Improvement

Let’s Talk About your Project

Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com

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FAX makes a big comeback

Since the announcement of the Montreal office’s move to the awesome Fabrik8 building, the question on everyone’s lips is How will we mesh telework and in-office work? Let’s see if we can unpack the new telecommuting policy.

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Spiria Montreal is moving into the new Fabrik8 building!

In June, Spiria Montreal will move to a new office space. No worries though. We’re staying in the bustling Mile-Ex neighborhood where artificial intelligence, video game studios and other major IT players mingle so well. In fact, we’re not going far at all: we’re just crossing Jean-Talon Street to the brand-new Fabrik8 building.

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