Zazz wanted to develop and launch an engaging and powerful mobile application in the competitive ride-hailing and carpooling segment. Their development team needed a design plan to help them integrate many different features into an esthetically pleasing yet efficiently designed interface.
Zazz
Transportation
The Background
Zazz is a young company dedicated to carpooling that wants to allow drivers to share vacant seats in their cars with co-travellers going a similar route.
The Solution
An in-depth analysis allowed us to understand how commuter matching was currently being managed and how it could be improved to create an engaging digital experience. Spiria established two typical user profiles, the passenger and the driver, in order to propose interactive scenarios adapted to their specific needs. The wireframes and user flow, created using an iterative method, helped execute design changes quickly, correct ergonomic issues and identify potential information-architecture flaws. A working MVP (Most Viable Product) prototype representing the user journey helped testers share comments and provide valuable user experience data.
The Services
- Customer Research
- Customer Journey Mapping
- User Experience Design (UX)
- User Interface Design (UI)
- Product Prototyping
- Usability Testing
The Results
In just 8 weeks, Spiria developed a detailed UX and UI design plan to help Zazz build an engaging user interface for their mobile application. This plan served as a roadmap to streamline the creation of an amazing digital experience and as a guideline to avoid potential design issues. This helped Zazz’s production team control their development costs, and speed up return on investment.
After our first meeting, it was obvious to us that Spiria would be able to create an easy to use and distinctive UI for our application. The level of professionalism the team demonstrated while discussing our project and the advice they gave us on how to approach each part of the project was extraordinary. As with any investment, we searched among many providers. We are so happy to have chosen Spiria for this critical part of our product.
Saleh Bahrololoum
Co-Founder / CEO
Zazz Mobility