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Marketing Services

In the early 2000s, Acosta decided that mobile technologies had a large part to play in the innovation of its business processes. They needed an experienced mobile application developer to help them optimize and modernize their processes through a mobile application: Strategy Lite.

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The Background

Acosta is the sales and marketing powerhouse behind most recognized brands and a proven resource for top retailers across the U.S. and Canada.

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The Solution

Spiria has served as Acosta’s trusted technology advisor, mobile application developer and major partner for over 15 years. Spiria’s mobile app development team has helped Acosta migrate from older technologies, replace legacy systems and build key mobile applications such as:

— A multiplatform application supporting and optimizing the work of Acosta’s 12,000 representatives. It manages store visits, data collection in stores and helps prevent stock outs.

— A new mobile application dedicated to field-team leaders. With this tool, administrators can stay in constant contact with their employees and have a real-time overview of activities and visits.

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The Services

  • Strategic planning
  • Multiplatform mobile development
  • UX/UI design
  • Quality assurance
  • Support
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The Results

Acosta field representatives can now manage the schedule of visits, optimize data collection, manage client information, take photos and comments, and synchronize data in near real-time despite intermittent network access thanks to a powerful and functional cross-platform application. The application for team managers increases the amount of staff they can manage, optimizes their time allocation, their access to new data, metrics and KPIs, allowing a more efficient overall management.

Spiria enables us to focus on new business initiatives, knowing the necessary software will be ready on time, even under very challenging deadlines and exacting quality standards.

Mark Chaffin
Chief Information Officer

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