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Tesla’s Cybertruck success

November 27, 2019.

Tesla Cybertruck.

Cybertruck. © Tesla.

Did Tesla’s Cybertruck, unveiled last week, leave you perplexed, even dubious? You’re not the only one. Its angular, retro-futuristic lines had some truckers thinking that the announcement was just a particularly sophisticated joke, and not an actual product. On the other hand, it looks like hundreds of thousands of drivers had no doubts whatsoever, since, according to a succinct Elon Musk tweet, Tesla received 250,000 pre-orders for the vehicle in just 5 days. This adds up to a 25 million dollar injection in Tesla’s coffers. Better yet, most potential buyers seem to be interested in the more powerful, more expensive models. On the other hand, Tesla’s Model 3 car had garnered no less than 325,000 pre-orders in the first week, even with a higher deposit (USD1,000 compared to USD100). That said, the Cybertruck is less versatile than a classic sedan, and its unusual design has probably scared away many pick-up drivers looking for a more conventional, less conspicuous ride. At the end of the day, the Cybertruck is a dark horse success for a bold design that many automobile punters wouldn’t have bet on. The fact is that the Cybertruck is probably attracting the non-pick-up crowd and creating a whole new market segment from scratch! Musk wows us again.

Mashable, Stan Schroeder, “Tesla Cybertruck hits 250,000 pre-orders.”