Tesla price cuts

Model X. © Tesla.

On Monday, Tesla announced lowered prices on its entire line of vehicles, making most versions of Model S, X and 3 more affordable. However, the cheaper versions of the S and X models, called “Standard”, have been eliminated. The price for the “Long Range” Model S (now the cheapest Model S) dropped from USD85,000 to USD79,990. The “Standard” Model S, now discontinued, cost USD75,000. The “Performance” Model S increased from USD96,000 to USD99,990, but now includes “Ludicrous Mode”, previously a USD20,000 option that allows an awesome acceleration from 0 to 100 km/h in less than 3 seconds. The result is a simplified lineup with a clearer product differentiation between the affordable Model 3 and the high-end Model S and X.

Tuesday on Twitter, Elon Musk announced that the autopilot option would increase to USD7,000 on August 16.

⇨ Ars Technica, “Elon Musk announces another price hike for ‘full self-driving’ package.”

⇨ Ars Technica, “Tesla cuts prices and simplifies its product line.”