Success of smart speakers
Line-up of Echo devices. © Amazon.
If you have a smart speaker, you might own a Google Home or more likely, an Amazon Echo. In U.S. smart speaker owners grew 40 percent over 2018 to now reach 66.4 million — or 26.2 percent of the U.S. adult population. Though market share is debatable, the consensus is that the Echo is in the lead (about 61% in the U.S.), with the Google Home closing the gap. Amazon is allegedly selling its Echo devices at cost or even a loss to maintain its first place in this competitive market.