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Modest sales of Google Pixel phones

February 14, 2018.

Google Pixel 2.

Pixel 2. © Google.

Pixel phones generated a lot of buzz in the media, earning praise for their undeniable features, but the commercial success of the phones remains actually quite modest and has relegated Google to being a minor player in the market. According to Francisco Jeronimo, Research Director with IDC, Google doubled deliveries of the Pixels in 2017, shipping 3.9 million units. In the United States, its share of the market rose from 1.8% to 2.8%, which is definitely progress, but is still a marginal presence in the market. In contrast, Apple sold about 6 million iPhones each week in the last quarter of 2017. Google will likely have to beef up its worldwide distribution network, which currently is limited (the phones are only available for purchase in eight countries: Germany, Australia, Canada, Spain, the United States, Italy, the United Kingdom and Puerto Rico).

Digital Trends, “Google Pixel shipments double, but fewer than 4 million were sold in 2017.”