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Facebook hits saturation point: US

March 2, 2018.

Facebook, Menlo Park.

Menlo Park, California. © iStock.

It looks like the US has hit peak Facebook and that it won't be getting more users anytime soon. According to new research from the Pew Research Centre, 68 per cent of Americans use Facebook, a number that has remained stagnant for two years. On the other hand, Instagram is growing in popularity - about 35 per cent of US adults use Instagram, up from 28 percent in 2016. According to the report, Snapchat is also a major competitor: many youth are using this platform in numbers that may soon eclipse their use of Facebook.

Recode, “Facebook is not getting any bigger in the United States.”