DJI after the GoPro

Osmo Action. © DJI.

DJI, the well-known drone manufacturer, is breaking into the sports camera market with the Osmo Action, positioned to compete directly with GoPro’s high-end Hero 7 Black. Indeed, all of the DJI’s technical features are equal or slightly superior to the Hero 7 Black: waterproof to 11 metres compared to 10 metres, 1,300mAh battery compared to 1,220mAh, 4K UDH at 60fps and slo-mo 1080p at 240fps for both cameras, etc. But the Osmo Action offers extra goodies that GoPro can only wish for. First, it has a small front screen (1.4 inches) to see what you’re filming when facing the camera: no more blind framing or missed selfies; your head is exactly where it was meant to be. Second, a truly seamless user interface that is both intuitive and easy to use. Third, optional filters (including ND and polarizer) that screw onto the lens. Fourth, the “RockSteady” image stabilisation system, which is even more powerful than GoPro’s HyperSmooth. Finally, the Osmo Action sells for USD350 compared to USD400 for the Hero 7 Black. Under the hood, you’ll find the Ambarella H2 image processor and a 1/2.3” 12MP CMOS image sensor, probably a Sony IMX377. The camera is already available at the DJI Store.

⇨ Newsshooter, “DJI Osmo Action.”

⇨ The Verge, “DJI Osmo Action hands-on: GoPro should be worried.”