ChatGPT built into Bing search engine

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Microsoft is preparing to launch a version of its Bing search engine that would use ChatGPT’s artificial intelligence to answer some search queries as opposed to just displaying a list of links, according to The Information website. Microsoft's use of a ChatGPT-like feature could help it compete with Google’s Knowledge Graph, a knowledge base used by Google to offer immediate answers that are updated regularly. Another application might be to exploit the ChatGPT context memory, allowing the search engine to better understand the object of a search based on those immediately preceding it. Though ChatGPT could help Bing challenge Google's dominance, Google has already said it won't immediately launch its own version due to “reputational risk” related to bias and factuality problems with existing AI chatbots. This integration could help Microsoft make a profit off the billion dollars invested in OpenAI in 2019.

⇨ The Verge, Tom Warren, “Microsoft to challenge Google by integrating ChatGPT with Bing search.”

2023-01-05