User journey mapping should serve as a rallying point for all business stakeholders, from marketing to sales and operations. It helps your business emphasize and understand customer needs and ultimately improves your data collection strategy by monitoring specific behaviours and identifying valuable trends. This in-depth insight lets you focus your strategy on specific touchpoints, so you can provide your customers with an engaging experience that results in additional revenue for your business.
Understand the big picture.
Through customer research and analysis, Spiria’s Customer Experience (CX) team creates a customer journey map detailing emotional and physical motivators, triggers, goals and struggles for your customers as they currently engage with your brand. Armed with this knowledge, you can insert value-added interactions and eliminate pain points to deliver a frictionless experience for customers. It’s important to understand how your customers move, from the moment they identify a need, to a destination of loyalty; doing so helps you measure and assess the user experience across every touchpoint and create satisfaction benchmarks. A well-defined customer journey mapping strategy will help you plan your digital transformation, become a customer-centric organization, improve your day-to-day operations and ultimately generate growth by providing your customers with what really matters to them.
You’ve sent us your resume, and we contacted you to set up an initial interview. What happens next? Laurence explains everything, starting with your first conversation with Spiria.
For many companies, pay transparency often remains a sensitive issue and an opaque aspect of operations. Spiria, however, opted for full transparency, which was harder to implement than it seems. There’s more to it than simply releasing a detailed list of everyone’s salary, as that would lead to misunderstandings or internal strife in the worst cases. Some groundwork and strategic thinking need to be applied first. Below, some considerations.
