Build a clear shortcut to customer success.
User journey mapping should serve as a rallying point for all business stakeholders, from marketing to sales and operations. It helps your business emphasize and understand customer needs and ultimately improves your data collection strategy by monitoring specific behaviours and identifying valuable trends. This in-depth insight lets you focus your strategy on specific touchpoints, so you can provide your customers with an engaging experience that results in additional revenue for your business.
Through customer research and analysis, Spiria’s Customer Experience (CX) team creates a customer journey map detailing emotional and physical motivators, triggers, goals and struggles for your customers as they currently engage with your brand. Armed with this knowledge, you can insert value-added interactions and eliminate pain points to deliver a frictionless experience for customers. It’s important to understand how your customers move, from the moment they identify a need, to a destination of loyalty; doing so helps you measure and assess the user experience across every touchpoint and create satisfaction benchmarks. A well-defined customer journey mapping strategy will help you plan your digital transformation, become a customer-centric organization, improve your day-to-day operations and ultimately generate growth by providing your customers with what really matters to them.
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Companies must evolve to adapt to changing market conditions. With 18 years’ experience, Spiria has certainly been through its fair share of transformation. While our foundational value has remained immutable — namely, to serve companies rather than a software product — we have matured and deepened. Let’s face it, we’ve gone from two dudes in a basement to over 175 people in four cities, and we’ve incorporated new skills and significantly expanded our service offering in the process. So yes, you could say we’ve evolved!
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