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Customer Journey Mapping

Build a clear shortcut to customer success.

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Every user journey should end in delight.

User journey mapping should serve as a rallying point for all business stakeholders, from marketing, to sales and operations. It helps your business emphasize and understand your customers’ needs and ultimately improves your data collection strategy, by monitoring specific behaviours and identifying valuable trends. This in-depth insight lets you focus your strategy on specific touchpoints, so you can provide your customers with an engaging experience that results in additional revenue for your business. 

Illustration - Customer Journey Mapping
Image product - Customer Journey Mapping

Understand the big picture. 

Through customer research and analysis, Spiria’s Customer Experience (CX) team creates a customer journey map detailing emotional and physical motivators, triggers, goals and struggles for your customers as they currently engage with your brand. Armed with this knowledge, you can insert value-added interactions and eliminate pain points to deliver a frictionless experience for customers.  It’s important to understand how your customers move, from the moment they identify a need, through to a destination of loyalty; doing so helps you measure and assess the user experience across every touchpoint, and create satisfaction benchmarks. A well-defined customer journey mapping strategy will help you plan your digital transformation, become a customer-centric organization, improve your day-to-day operations, and ultimately generate growth by providing your custo mers with what really matters to them. 

Our Design and Development Process

  • 1. Discovery

  • 2. Development

  • 3. Deployment

  • 4. Support

1. Discovery

Analysis

  • Gathering Requirements
  • Business Rules Mapping
  • Architecture and Environments
  • Project Charter
  • Customer Research
  • Customer Acquisition Strategy
  • Customer Engagement Planning

Design

  • Customer Journey Mapping
  • User Experience Design (UX)
  • UI Wireframing UI Mockups
  • Product Prototyping
  • Usability Testing

2. Development

Sprints

  • Product Backlog (Refinement)
  • Sprint Planning (Prioritization)
  • Front End / Back End
  • Development
  • API Development and Integration
  • Development Testing Quality
  • Assurance (staging)
  • Review and Retrospective

3. Deployment

  • User Training
  • Production Deployment
  • Final Testing and Stabilization

4. Support

  • Server Backup
  • System and Hosting Update
  • Troubleshooting & Bug Fixes
  • Monitoring and Maintenance
  • Evolution and Improvement

Let’s Talk About your Project

Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com

Recent Articles

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Tutorial: ProcessWire-style rendering strategy
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FAX makes a big comeback

Since the announcement of the Montreal office’s move to the awesome Fabrik8 building, the question on everyone’s lips is How will we mesh telework and in-office work? Let’s see if we can unpack the new telecommuting policy.

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Spiria Montreal is moving into the new Fabrik8 building!

In June, Spiria Montreal will move to a new office space. No worries though. We’re staying in the bustling Mile-Ex neighborhood where artificial intelligence, video game studios and other major IT players mingle so well. In fact, we’re not going far at all: we’re just crossing Jean-Talon Street to the brand-new Fabrik8 building.

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