User journey mapping should serve as a rallying point for all business stakeholders, from marketing, to sales and operations. It helps your business emphasize and understand your customers’ needs and ultimately improves your data collection strategy, by monitoring specific behaviours and identifying valuable trends. This in-depth insight lets you focus your strategy on specific touchpoints, so you can provide your customers with an engaging experience that results in additional revenue for your business.
Through customer research and analysis, Spiria’s Customer Experience (CX) team creates a customer journey map detailing emotional and physical motivators, triggers, goals and struggles for your customers as they currently engage with your brand. Armed with this knowledge, you can insert value-added interactions and eliminate pain points to deliver a frictionless experience for customers. It’s important to understand how your customers move, from the moment they identify a need, through to a destination of loyalty; doing so helps you measure and assess the user experience across every touchpoint, and create satisfaction benchmarks. A well-defined customer journey mapping strategy will help you plan your digital transformation, become a customer-centric organization, improve your day-to-day operations, and ultimately generate growth by providing your custo mers with what really matters to them.
Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com
Understanding artificial intelligence (AI) is not easy: the myths and inaccuracies about it are rife. However, since AI is bound to become a part of our daily lives, we, as business decision makers, politicians, activists, or consumers, must learn more about it, its underlying technology and challenges, in order to make informed decisions about it. Here are six common misconceptions about AI:
The Discovery process is an intense collaboration tailored to find relevant and innovative answers to the digital challenges faced by enterprises.
