User journey mapping should serve as a rallying point for all business stakeholders, from marketing to sales and operations. It helps your business emphasize and understand customer needs and ultimately improves your data collection strategy by monitoring specific behaviours and identifying valuable trends. This in-depth insight lets you focus your strategy on specific touchpoints, so you can provide your customers with an engaging experience that results in additional revenue for your business.
Through customer research and analysis, Spiria’s Customer Experience (CX) team creates a customer journey map detailing emotional and physical motivators, triggers, goals and struggles for your customers as they currently engage with your brand. Armed with this knowledge, you can insert value-added interactions and eliminate pain points to deliver a frictionless experience for customers. It’s important to understand how your customers move, from the moment they identify a need, to a destination of loyalty; doing so helps you measure and assess the user experience across every touchpoint and create satisfaction benchmarks. A well-defined customer journey mapping strategy will help you plan your digital transformation, become a customer-centric organization, improve your day-to-day operations and ultimately generate growth by providing your customers with what really matters to them.
Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com
You’ve spent money on finding and engaging customers, hoping that you can find them in that “moment of truth.” You guess, hope and trust that you know how far along they are on their journey and what they are doing as you place ads or create an experience to suit their needs.
Understanding artificial intelligence (AI) is not easy: the myths and inaccuracies about it are rife. However, since AI is bound to become a part of our daily lives, we, as business decision makers, politicians, activists, or consumers, must learn more about it, its underlying technology and challenges, in order to make informed decisions about it. Here are six common misconceptions about AI:
