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Customer Engagement Planning

Make your customer journey a memorable experience.

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Build lasting connections
that generate growth.

Spiria provides a data-driven customer engagement planning strategy that can improve key moments of all touchpoints on the customer journey. Customers will be delighted by the opportunity to interact with your brand in innovative ways.

Illustration - Customer Engagement Planning
Image product - Customer Engagement Planning

Optimize every moment
of the journey.

Improve customer loyalty, enhance user experience and better understand what your customers want and how they make decisions. Through research and data, Spiria’s customer engagement planning experts define and execute a strategy that combines marketing tactics, CRM data, user personas, spending habit insight and customer loyalty strategy. This plan allows your organization to monitor interactions, add engagement points and convert users into customers at key moments of their buying journey.  

Understanding customer needs is critical to creating relevant and personalized one-to-one interactions. These meaningful experiences increase engagement between your customer and your brand, but also help you build brand awareness, improve customer retention, and grow customer spending to ultimately increase the value of your business. 

With Spiria’s CX team by your side, tap into strategy and insight to create amazing experiences that captivate your customers every time. 

Our customer experience improvement process

  • 1. Collect

  • 2. Focus

  • 3. Deploy

  • 4. Measure

1. Collect

  • Conduct customer interviews and market research
  • Run surveys, polls, NPS and Voice of Customer campaigns
  • Identify feedback loops and data collection mechanisms

2. Focus

  • Map out customer goals and omnichannel experiences
  • Strategize and plan audiences and segmentation
  • Plan and implement marketing and CX roadmaps

3. Deploy

  • Build core engagement touchpoints into operations
  • Implement CX governance, culture and KPIs
  • Incorporate data collection mechanisms

4. Measure

  • Validate customer satisfaction, engagement, retention and loyalty
  • Customize, add and improve engagement touchpoints
  • Compare customer data against industry benchmarks

Let’s Talk About your Project

Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com

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So… you’ve figured out your customer journey - or maybe not?! What comes next?

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