Lay the right foundation
to build a long-lasting relationship.
To scale your business, you have to generate growth through customer acquisition. A successful strategy will adapt to your customer’s state of mind as they move from the initial stage of need, through to engagement and loyalty. It is essential to choose the right message, media and method, to build a lasting connection and generate great return.
Collect, connect and convert.
By analyzing your user journey map and customer data (personas, socio-demographics, purchasing behaviour, media preferences) Spiria’s CX experts identify key drivers that move your customers’ decision process from one stage to the next. This in-depth knowledge of users’ relationship with your brand is critical to creating a marketing plan that evolves with the customer. Over time, focusing your efforts on meaningful touchpoints in the customer journey translates to increased customer lifetime value (LTV), improved engagement and reduced churn. From CRM campaigns to conversion tactics, Spiria’s CX experts lay out the customer acquisition strategy you need to interact with customers in the right place, at the right time, every time.
Tutorial: Dynamic search with htmx, hyperscript and ProcessWire
Using ProcessWire, you can easily create a dynamic search with very little code. This search can’t compete with engines such as Elasticsearch or Solr, of course. However, it is suitable for most “showcase” sites. Here’s how we did it on Spiria’s site using the htmx small library and its companion hyperscript.
In honor of International Women’s Day, we gathered women employees at Spiria for a virtual round table to hear them talk about women in the field of digital technology, on how far we have come, what remains to be done, and what inspires them on any given day.
Docker as an outstanding learning and evaluation environment
Docker makes for a great learning environment. Its disruptive impact on other technologies became clear to me as soon as I set to learning it. Docker puts these tools within easy reach so that, given a decent grasp of the Docker ecosystem (Docker Hub, CLI, Dockerfile, Compose files), a world of mainly open-source IT opens up for anyone wanting to try it out, to learn and to evaluate it. Stress testing is safe because the container’s sandbox environment prevents any harm to the host system. If you break it, just delete the container and start over!