Lay the right foundation
to build a long-lasting relationship.
To scale your business, you have to generate growth through customer acquisition. A successful strategy will adapt to your customer’s state of mind as they move from the initial stage of need, through to engagement and loyalty. It is essential to choose the right message, media and method, to build a lasting connection and generate great return.
Collect, connect and convert.
By analyzing your user journey map and customer data (personas, socio-demographics, purchasing behaviour, media preferences) Spiria’s CX experts identify key drivers that move your customers’ decision process from one stage to the next. This in-depth knowledge of users’ relationship with your brand is critical to creating a marketing plan that evolves with the customer. Over time, focusing your efforts on meaningful touchpoints in the customer journey translates to increased customer lifetime value (LTV), improved engagement and reduced churn. From CRM campaigns to conversion tactics, Spiria’s CX experts lay out the customer acquisition strategy you need to interact with customers in the right place, at the right time, every time.
When it comes to adapting Web sites to go mobile for smart phones or tablets, there are two radically different technical solutions. Neither one is inherently superior to the other; they both have advantages and disadvantages. The nature of your Web project should guide your choice. The buzz over the last years has been all about responsive design, leaving dynamic serving far behind; but this solution is a significant asset in some situations.
Technical debt isn’t unique to applications: it can also apply to a business in general. We speak with Carlo Rossi, Spiria’s digital solutions expert in the Montreal office, who brings his many years of experience and a keen analytical mind to all types of digitization projects to ensure their success.
Sprint Planning: the Most Important Agile Ceremony
In the last two decades, Agile development has become the software industry’s most commonly used development process, and Scrum its most popular framework. During my career working for various companies, I noticed that managers used Agile development as an applied technique or method.
