Lay the right foundation
to build a long-lasting relationship.
To scale your business, you have to generate growth through customer acquisition. A successful strategy will adapt to your customer’s state of mind as they move from the initial stage of need, through to engagement and loyalty. It is essential to choose the right message, media and method, to build a lasting connection and generate great return.
Collect, connect and convert.
By analyzing your user journey map and customer data (personas, socio-demographics, purchasing behaviour, media preferences) Spiria’s CX experts identify key drivers that move your customers’ decision process from one stage to the next. This in-depth knowledge of users’ relationship with your brand is critical to creating a marketing plan that evolves with the customer. Over time, focusing your efforts on meaningful touchpoints in the customer journey translates to increased customer lifetime value (LTV), improved engagement and reduced churn. From CRM campaigns to conversion tactics, Spiria’s CX experts lay out the customer acquisition strategy you need to interact with customers in the right place, at the right time, every time.
When it comes to adapting Web sites to go mobile for smart phones or tablets, there are two radically different technical solutions. Neither one is inherently superior to the other; they both have advantages and disadvantages. The nature of your Web project should guide your choice. The buzz over the last years has been all about responsive design, leaving dynamic serving far behind; but this solution is a significant asset in some situations.
