Lay the right foundation
to build a long-lasting relationship.
To scale your business, you have to generate growth through customer acquisition. A successful strategy will adapt to your customer’s state of mind as they move from the initial stage of need, through to engagement and loyalty. It is essential to choose the right message, media and method, to build a lasting connection and generate great return.
Collect, connect and convert.
By analyzing your user journey map and customer data (personas, socio-demographics, purchasing behaviour, media preferences) Spiria’s CX experts identify key drivers that move your customers’ decision process from one stage to the next. This in-depth knowledge of users’ relationship with your brand is critical to creating a marketing plan that evolves with the customer. Over time, focusing your efforts on meaningful touchpoints in the customer journey translates to increased customer lifetime value (LTV), improved engagement and reduced churn. From CRM campaigns to conversion tactics, Spiria’s CX experts lay out the customer acquisition strategy you need to interact with customers in the right place, at the right time, every time.
There’s no denying that the Internet is essential for communication, work, and entertainment. Access to cyberspace has become an essential right, and with this come colossal efforts to make the world wide web accessible to all to accomplish an increasing number of daily tasks. However, merely building the infrastructure doesn’t guarantee universal communications access.
Key players of Canada’s dairy industry redefine dairy transportation
Leading software developer Spiria delivers a state-of-the-art dairy transportation data collection system for the British Columbia Milk Marketing Board, Alberta Milk, and Dairy Farmers of Manitoba.
What are the current trends in mobile development? We talked with Sebastian Dwornik in Spiria’s Toronto office. He is the digital solutions and technology specialist, with a strong focus on the mobile apps space in particular. He has a hand in all kinds of projects, weighing in on needs analysis, technical decisions, architectural choices, sales estimates, etc.