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Customer Acquisition Strategy

Attract the most valuable customers.

Lay the right foundation 
to build a long-lasting relationship. 

To scale your business, you have to generate growth through customer acquisition. A successful strategy will adapt to your customer’s state of mind as they move from the initial stage of need, through to engagement and loyalty. It is essential to choose the right message, media and method, to build a lasting connection and generate great return.

Collect, connect and convert.

By analyzing your user journey map and customer data (personas, socio-demographics, purchasing behaviour, media preferences) Spiria’s CX experts identify key drivers that move your customers’ decision process from one stage to the next. This in-depth knowledge of users’ relationship with your brand is critical to creating a marketing plan that evolves with the customer. Over time, focusing your efforts on meaningful touchpoints in the customer journey translates to increased customer lifetime value (LTV), improved engagement and reduced churn. From CRM campaigns to conversion tactics, Spiria’s CX experts lay out the customer acquisition strategy you need to interact with customers in the right place, at the right time, every time. 

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Our customer experience improvement process

  • 1. Collect

  • 2. Focus

  • 3. Deploy

  • 4. Measure

1. Collect

  • Conduct customer interviews and market research
  • Run surveys, polls, NPS and Voice of Customer campaigns
  • Identify feedback loops and data collection mechanisms

2. Focus

  • Map out customer goals and omnichannel experiences
  • Strategize and plan audiences and segmentation
  • Plan and implement marketing and CX roadmaps

3. Deploy

  • Build core engagement touchpoints into operations
  • Implement CX governance, culture and KPIs
  • Incorporate data collection mechanisms

4. Measure

  • Validate customer satisfaction, engagement, retention and loyalty
  • Customize, add and improve engagement touchpoints
  • Compare customer data against industry benchmarks

Let’s Talk About your Project

Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com

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