Eliminate guesswork with data-driven decisions.
Product research helps you test concepts, refine ideas, and develop successful digital products your target audience will actually want to use.
It’s important to understand what your customers want, and the competitive environment of your current market. These two things can make the difference between success and failure, not only at product launch but throughout the entire product lifecycle. Good product research can help reveal unmet needs, identify desired features, and determine how well these will be received.
Spiria can take charge of an entire project, and employ diligent product research to help you draw the outline of a successful product. As part of a complete range of services, you will benefit from our team’s vast experience in research, analysis, marketing, design, and technology, as well as our ability to determine and apply quantitative and qualitative methods adapted to the project.
Proof of Concept testing uses a variety of these methods, like user data and experience audits, user needs research, gap analysis, heuristic analysis, competitive analysis, UX testing and prototyping, hypothesis testing, requirements gathering, roadmap development, and more.
As part of the process, we study your market: its dimensions, the competition, and client segmentation, as well as brand images, usages and attitudes, and so on. Finally, your client base is scrutinized. We identify current and future customers, pinpoint those with the most value, create standard profiles, gather emotional motivators, and highlight any other factors relevant to your project.
Whether it is a question of designing and developing a new product or improving an existing one, Spiria helps you figure out what works, what doesn’t, and why, as well as what can be done about it, minimizing risks up front so you can make smart decisions and be more efficient down the road.
Let’s Talk
Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com
Do you need to come up with a mobile app that delivers a range of content for your company? Are you tasked with setting up the online store? Whatever the case may be, here are six go-to platforms to build iOS or Android mobile apps.
Companies must evolve to adapt to changing market conditions. With 18 years’ experience, Spiria has certainly been through its fair share of transformation. While our foundational value has remained immutable — namely, to serve companies rather than a software product — we have matured and deepened. Let’s face it, we’ve gone from two dudes in a basement to over 175 people in four cities, and we’ve incorporated new skills and significantly expanded our service offering in the process. So yes, you could say we’ve evolved!
How often have you wanted to place additional widgets in the header row of a list view or a table view? Take, for example, a checkmark in the header in order to turn on and off an entire column. Qt 5 does not natively support this feature.
