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Strategy

Product Research

Eliminate guesswork with data-driven decisions.

Understand, anticipate and deliver.

Product research helps you test concepts, refine ideas, and develop successful digital products your target audience will actually want to use.

It’s important to understand what your customers want, and the competitive environment of your current market. These two things can make the  difference between success and failure, not only at product launch but throughout the entire product lifecycle. Good product research can help reveal  unmet needs, identify desired features, and determine how well these will be received.

Spiria can take charge of an entire project, and employ diligent product research to help you draw the outline of a successful product. As part of a complete range of services, you will benefit from our team’s vast experience in research, analysis, marketing, design, and technology, as well as our ability to determine and apply quantitative and qualitative methods adapted to the project. 

Proof of Concept testing uses a variety of these methods, like user data and experience audits, user needs research, gap analysis, heuristic analysis, competitive analysis, UX testing and prototyping, hypothesis testing, requirements gathering, roadmap development, and more.

As part of the process, we study your market: its dimensions, the competition, and client segmentation, as well as brand images, usages and attitudes, and so on. Finally, your client base is scrutinized. We identify current and future customers, pinpoint those with the most value, create standard profiles, gather emotional motivators, and highlight any other factors relevant to your project.

Whether it is a question of designing and developing a new product or improving an existing one, Spiria helps you figure out what works, what doesn’t, and why, as well as what can be done about it, minimizing risks up front so you can make smart decisions and be more efficient down the road.

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Our Design and Development Process

  • 1. Discovery

  • 2. Development

  • 3. Deployment

  • 4. Support

1. Discovery

Analysis

  • Gathering Requirements
  • Business Rules Mapping
  • Architecture and Environments
  • Project Charter
  • Customer Research
  • Customer Acquisition Strategy
  • Customer Engagement Planning

Design

  • Customer Journey Mapping
  • User Experience Design (UX)
  • UI Wireframing UI Mockups
  • Product Prototyping
  • Usability Testing

2. Development

Sprints

  • Product Backlog (Refinement)
  • Sprint Planning (Prioritization)
  • Front End / Back End
  • Development
  • API Development and Integration
  • Development Testing Quality
  • Assurance (staging)
  • Review and Retrospective

3. Deployment

  • User Training
  • Production Deployment
  • Final Testing and Stabilization

4. Support

  • Server Backup
  • System and Hosting Update
  • Troubleshooting & Bug Fixes
  • Monitoring and Maintenance
  • Evolution and Improvement

Our Work

Read more on client BookJane

BookJane
Read more on client Mobeleash

Mobeleash
Read more on client Humance

Humance
Read more on client WeCannect

WeCannect
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What They Say About Us

Broadsign

Spiria offers highly qualified resources that can be quickly embedded in any of our agile teams, without slowing down the existing team. They are able to get up to speed and start contributing from the get-go.

Jean Beaudry
COO, Broadsign
Acosta

Spiria enables us to focus on new business initiatives, knowing the necessary software will be ready on time, even under very challenging deadlines and exacting quality standards.

Mark Chaffin
Chief Information Officer, Acosta

“They’re easy to work with and have high-quality resources who deliver quality work on time.”

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Sgsco

I am very impressed by how knowledgeable and approachable your team has been, as well as by the quality of delivered code, which is virtually bug-free.

Bruno Schrappe
VP Digital Research & Development, Sgsco

Let’s Talk About your Project

Call Us: 1 800 972-0979 or e-mail us: newproject@spiria.com

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