Eliminate guesswork with data-driven decisions.
Product research helps you test concepts, refine ideas, and develop successful digital products your target audience will actually want to use.
It’s important to understand what your customers want, and the competitive environment of your current market. These two things can make the difference between success and failure, not only at product launch but throughout the entire product lifecycle. Good product research can help reveal unmet needs, identify desired features, and determine how well these will be received.
Spiria can take charge of an entire project, and employ diligent product research to help you draw the outline of a successful product. As part of a complete range of services, you will benefit from our team’s vast experience in research, analysis, marketing, design, and technology, as well as our ability to determine and apply quantitative and qualitative methods adapted to the project.
Proof of Concept testing uses a variety of these methods, like user data and experience audits, user needs research, gap analysis, heuristic analysis, competitive analysis, UX testing and prototyping, hypothesis testing, requirements gathering, roadmap development, and more.
As part of the process, we study your market: its dimensions, the competition, and client segmentation, as well as brand images, usages and attitudes, and so on. Finally, your client base is scrutinized. We identify current and future customers, pinpoint those with the most value, create standard profiles, gather emotional motivators, and highlight any other factors relevant to your project.
Whether it is a question of designing and developing a new product or improving an existing one, Spiria helps you figure out what works, what doesn’t, and why, as well as what can be done about it, minimizing risks up front so you can make smart decisions and be more efficient down the road.
Let’s Talk
Call us: 1 800 972-0979 or e-mail us: newproject@spiria.com
Using ProcessWire, you can easily create a dynamic search with very little code. This search can’t compete with engines such as Elasticsearch or Solr, of course. However, it is suitable for most “showcase” sites. Here’s how we did it on Spiria’s site using the htmx small library and its companion hyperscript.
In honor of International Women’s Day, we gathered women employees at Spiria for a virtual round table to hear them talk about women in the field of digital technology, on how far we have come, what remains to be done, and what inspires them on any given day.
Docker makes for a great learning environment. Its disruptive impact on other technologies became clear to me as soon as I set to learning it. Docker puts these tools within easy reach so that, given a decent grasp of the Docker ecosystem (Docker Hub, CLI, Dockerfile, Compose files), a world of mainly open-source IT opens up for anyone wanting to try it out, to learn and to evaluate it. Stress testing is safe because the container’s sandbox environment prevents any harm to the host system. If you break it, just delete the container and start over!
