Spiria logo.
Illustration - Product Research
Strategy

Product Research

Eliminate guesswork with data-driven decisions.

Understand, anticipate and deliver.

Product research helps you test concepts, refine ideas, and develop successful digital products your target audience will actually want to use.

It’s important to understand what your customers want, and the competitive environment of your current market. These two things can make the  difference between success and failure, not only at product launch but throughout the entire product lifecycle. Good product research can help reveal  unmet needs, identify desired features, and determine how well these will be received.

Spiria can take charge of an entire project, and employ diligent product research to help you draw the outline of a successful product. As part of a complete range of services, you will benefit from our team’s vast experience in research, analysis, marketing, design, and technology, as well as our ability to determine and apply quantitative and qualitative methods adapted to the project. 

Proof of Concept testing uses a variety of these methods, like user data and experience audits, user needs research, gap analysis, heuristic analysis, competitive analysis, UX testing and prototyping, hypothesis testing, requirements gathering, roadmap development, and more.

As part of the process, we study your market: its dimensions, the competition, and client segmentation, as well as brand images, usages and attitudes, and so on. Finally, your client base is scrutinized. We identify current and future customers, pinpoint those with the most value, create standard profiles, gather emotional motivators, and highlight any other factors relevant to your project.

Whether it is a question of designing and developing a new product or improving an existing one, Spiria helps you figure out what works, what doesn’t, and why, as well as what can be done about it, minimizing risks up front so you can make smart decisions and be more efficient down the road.

Contact Us

Our Design and Development Process

  • 1. Discovery

  • 2. Development

  • 3. Deployment

  • 4. Support

1. Discovery

Analysis

  • Gathering Requirements
  • Business Rules Mapping
  • Architecture and Environments
  • Project Charter
  • Customer Research
  • Customer Acquisition Strategy
  • Customer Engagement Planning

Design

  • Customer Journey Mapping
  • User Experience Design (UX)
  • UI Wireframing UI Mockups
  • Product Prototyping
  • Usability Testing

2. Development

Sprints

  • Product Backlog (Refinement)
  • Sprint Planning (Prioritization)
  • Front End / Back End
  • Development
  • API Development and Integration
  • Development Testing Quality
  • Assurance (staging)
  • Review and Retrospective

3. Deployment

  • User Training
  • Production Deployment
  • Final Testing and Stabilization

4. Support

  • Server Backup
  • System and Hosting Update
  • Troubleshooting & Bug Fixes
  • Monitoring and Maintenance
  • Evolution and Improvement

Our Work

Read more on client BookJane

BookJane
Read more on client Mobeleash

Mobeleash
Read more on client Humance

Humance
Read more on client WeCannect

WeCannect
See More Work

What They Say About Us

CCMI

The Spiria team not only helped to build CCMI’s revolutionary concussion management and communication system, but they worked closely with our experts to ensure high functionality and compliance with international privacy regulations.

Dr. Cameron Marshall
CEO, Complete Concussion Management
HealthPRO

We found the Discovery process and working sessions very productive and resulted in a design that captured our brand’s strategic plan. Our award-winning website is a source of pride and the Spiria team played a key role in bringing it to life.

Jennifer Potvin
Vice President, Marketing and Communications, HealthPRO Procurement Services

“They’re easy to work with and have high-quality resources who deliver quality work on time.”

Clutch Logo
Milk

Spiria is a creative, critical thinking partner that gave us a solution on time, on budget, and it achieved the outcomes we needed.

Freda Molenkamp-Oudman
General Manager, Alberta Milk

Let’s Talk About your Project

Call Us: 1 800 972-0979 or e-mail us: newproject@spiria.com

Recent Articles

Article 1 - image
Dynamic Serving vs. Responsive Web Design

When it comes to adapting Web sites to go mobile for smart phones or tablets, there are two radically different technical solutions. Neither one is inherently superior to the other; they both have advantages and disadvantages. The nature of your Web project should guide your choice. The buzz over the last years has been all about responsive design, leaving dynamic serving far behind; but this solution is a significant asset in some situations.

Read Article Dynamic Serving vs. Responsive Web Design
Article 2 - image
Technical debt goes company-wide

Technical debt isn’t unique to applications: it can also apply to a business in general. We speak with Carlo Rossi, Spiria’s digital solutions expert in the Montreal office, who brings his many years of experience and a keen analytical mind to all types of digitization projects to ensure their success.

Read Article Technical debt goes company-wide
Article 3 - image
Sprint Planning: the Most Important Agile Ceremony

In the last two decades, Agile development has become the software industry’s most commonly used development process, and Scrum its most popular framework. During my career working for various companies, I noticed that managers used Agile development as an applied technique or method.

Read Article Sprint Planning: the Most Important Agile Ceremony

Looking for Something More?

Transform your business through strategy, customer experience, design and development.

Our Services