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Understand, anticipate and deliver.
Product research helps you test concepts, refine ideas, and develop successful digital products your target audience will actually want to use.
It’s important to understand what your customers want, and the competitive environment of your current market. These two things can make the difference between success and failure, not only at product launch but throughout the entire product lifecycle. Good product research can help reveal unmet needs, identify desired features, and determine how well these will be received.
Spiria can take charge of an entire project, and employ diligent product research to help you draw the outline of a successful product. As part of a complete range of services, you will benefit from our team's vast experience in research, analysis, marketing, design, and technology, as well as our ability to determine and apply quantitative and qualitative methods adapted to the project.
Proof of Concept testing uses a variety of these methods, like user data and experience audits, user needs research, gap analysis, heuristic analysis, competitive analysis, UX testing and prototyping, hypothesis testing, requirements gathering, roadmap development, and more.
As part of the process, we study your market: its dimensions, the competition, and client segmentation, as well as brand images, usages and attitudes, and so on. Finally, your client base is scrutinized. We identify current and future customers, pinpoint those with the most value, create standard profiles, gather emotional motivators, and highlight any other factors relevant to your project.
Whether it is a question of designing and developing a new product or improving an existing one, Spiria helps you figure out what works, what doesn't, and why, as well as what can be done about it, minimizing risks up front so you can make smart decisions and be more efficient down the road.
Our Design and Development Process
- Gathering Requirements
- Business Rules Mapping
- Architecture and Environments
- Project Charter
- Customer Research
- Customer Acquisition Strategy
- Customer Engagement Planning
- Customer Journey Mapping
- User Experience Design (UX)
- UI Wireframing UI Mockups
- Product Prototyping
- Usability Testing
- Product Backlog (Refinement)
- Sprint Planning (Prioritization)
- Front End / Back End
- API Development and Integration
- Development Testing Quality
- Assurance (staging)
- Review and Retrospective
- User Training
- Production Deployment
- Final Testing and Stabilization
- Server Backup
- System and Hosting Update
- Troubleshooting & Bug Fixes
- Monitoring and Maintenance
- Evolution and Improvement
Let’s Talk About your Project
Since the announcement of the Montreal office’s move to the awesome Fabrik8 building, the question on everyone’s lips is How will we mesh telework and in-office work? Let’s see if we can unpack the new telecommuting policy.
In June, Spiria Montreal will move to a new office space. No worries though. We’re staying in the bustling Mile-Ex neighborhood where artificial intelligence, video game studios and other major IT players mingle so well. In fact, we’re not going far at all: we’re just crossing Jean-Talon Street to the brand-new Fabrik8 building.