The Challenge
HealthPRO’s Website no longer met its marketing needs. Its look had to be updated and its written content was not consistent with the company’s new strategic objectives. Further, it had become difficult to modify the content due to an aging platform, and visitors experienced viewing problems when using some browsers. In order to meet the needs of its various professional markets, HealthPRO decided to recast its Web presence, define a content strategy and develop a new, more relevant structure.