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Broadsign is the leading digital out-of-home (DOOH) marketing platform that enables brands, agencies and DOOH media publishers to buy, sell, and deliver DOOH campaigns efficiently, reliably and securely. Lighting up airports, shopping malls, health clinics, street corners and more, the Broadsign platform delivers more than 11 billion ads per month in 50+ countries.
The Challenge
Managing the rapid expansion and transformation of the business from a simple product company to a worldwide platform has had its challenges, not the least of which is access to talent. To sustain its leadership position, Broadsign needed to broaden its capabilities to respond more quickly to the needs of its customers and the industry.
The Services
- Team augmentation
- Software development
- Software optimization
- UX/UI
The Solution
The solution for Broadsign was to find a highly competent and agile partner with a cultural fit. Broadsign’s partnership with Spiria provides them with highly qualified professionals, making it possible to quickly and efficiently address production issues and develop new features requested by customers. For example, Spiria assisted Broadsign by creating solutions for embedded Linux platforms and strengthened the active network security of digital display devices deployed in the field.
The Results
Broadsign can rely on a trusted partner to accelerate the development of new and existing products at any time, to provide specific domain knowledge to help resolve complex hardware and software problems, and to participate in short-term projects such as conducting UX customer interviews and helping with high-priority issue resolution. Spiria enables Broadsign to start priority projects on schedule and allows the company to quickly adapt to any change in business needs.
“Spiria offers highly qualified resources that can be quickly embedded in any of our agile teams without slowing down the existing team. They are able to get up to speed and start contributing from the get-go. I would recommend Spiria without reservation for software development team augmentation. The Broadsign/Spiria culture fit is just right for us.”
Jean Beaudry
COO, Broadsign
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