Virtually Try Before You Buy

Virtual Try-On. © Amazon.

If you’re an iOS user with an iPhone 7 or newer, does Amazon have the virtual shoes for you! Amazon customers in the US and Canada can virtually try on different brands of shoes such as New Balance, Adidas, Reebok, Puma, Saucony and Asics. Using virtual fitting, customers simply point the camera at their feet and the fashion show begins, giving an idea of how the shoes look from all different angles. But wait, there’s more! Customers can also take photos of the virtual shoes on their feet and easily share the photos with friends on social media. Amazon says the “Virtual Try-On” feature will soon be available for Android users.

⇨ The Verge, Jasmine Hicks, “Amazon launches AR-powered virtual shoe try-on in its iOS app.”

2022-06-09