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Video dominates the Internet

October 4, 2018.

Remote control with dedicated Netflix button.

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According to a report by Sandvine, 15% of the total volume of data traffic is consumed by Netflix—an indicator of how video dominates the internet. And right behind Netflix’s number-one position worldwide--yet more video services. In second place, with 13% of the bandwidth, is what Sandvine calls the “HTTP Media Stream” category that includes streaming services and video messaging traffic. Coming in third with just about 11percent, YouTube. Add to that MPEG-TS and Amazon Prime, which comes in seventh with 3.7%, and you’ve already used up 45% of the bandwidth for streaming. Good old HTTP surfing on a browser now only makes up 3.2% of all data.

Sanvine, “The Global Internet Phenomena Report, 2018 [PDF].”

Mashable, “Netflix consumes 15 percent of the world’s internet traffic, report says.”