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Teslaquila? ¡Ay, caramba!

November 9, 2020.

Tesla tequila.

Tequila. © Tesla.

Elon Musk, a fun-loving guy who doesn’t always turn down a drink, or even a smoke, has launched a new Tesla spin-off product: tequila. And not just any old tequila: the 750ml bottle of tequila añejo is retailing for USD250 on Tesla’s website. An añejo is typically aged from one to three years in French oak barrels; this one, made from blue agave from Jalisco, was aged for 15 months. Tesla’s web site describes the drink as “featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish”. Tempted? Sorry, but Elon’s Teslaquila is not available in Canada, for silly administrative reasons; worse yet, it sold out in less than 24 hours. You can now buy it on eBay, for up to USD2,500. Just remember that though this drink bears the logo of the world’s most famous auto builder, you still can’t drink and drive.

The Verge, Elizabeth Lopatto, “Tesla’s Tequila exists, pricily.”