Strategy
As enterprise technology investments have grown by an average of 8% per year since 2022 (McKinsey, 2025), one reality remains: not every digital transformation project delivers a return on investment (ROI). A Boston Consulting Group study reveals that 70% of digital transformation projects fail to meet their objectives, often with serious consequences. That same study, however, underscores just how valuable these investments can be when done right.
So where do things go wrong?
Rarely at the product, artificial intelligence (AI), or software development level itself. The success of a digital transformation is determined well before the first line of code. It's mainly based on the strategic planning of the project.
Our thesis? A custom software development project is, above all, a business project. So yes — strategic planning is critical.
To reduce risk and ensure your next digital transformation project becomes a growth driver, take a moment to debunk 5 myths that could potentially derail your next IT project.
1. "Success depends mostly on making the right technology choices"
Technology choices do matter. But the greatest risk in a project is rarely technical. It's organizational. Unclear objectives, misalignment, and low team buy-in cause more failures than the choice of language or infrastructure ever could. Technology is the tool used to address a business challenge, not the answer in itself. Confusing the two means building a solution that works technically but solves nothing concrete.
The reality: A software project is, first and foremost, a business project. Enterprise software isn't successful because it works on a technical level. It's successful because it simplifies work, creates tangible value for your business, and is actually adopted by your users.
2. "We can start coding and adjust later… analysis is just a waste of time"
What's deceptive about application development is that changes can always be made. But every change comes at a cost… And the later in the process it occurs, the higher that cost tends to be. Jumping into development without a defined foundation is a straight path to scope creep and cost overruns. Yes, projects evolve, but every structural change midcourse has significant downstream impacts on budget and timeline. The analysis allows you to anticipate critical constraints, identify real user needs, and validate key assumptions.
The reality: Identifying core requirements and critical dependencies during the analysis (also called the Discovery phase) reduces project risk. Starting development without this ground work is like building a house without blueprints. You can always knock down a wall, but it costs a lot more than erasing a line on a plan.
3. "Artificial intelligence will make planning obsolete"
The risk, here, doesn't lie in your software architecture. It comes from your decisions, from the very first version to a final product. Artificial intelligence can generate features at record speed, but it cannot define your business strategy. The more production capacity increases, the more precisely your roadmap needs to be defined
The reality: AI cannot anticipate the critical dependencies between your various systems, nor ensure that the tool will actually address the real pain points of your teams on in your factories, on the field or in your office.
4. "We'd rather payfor off-the-shelf software. It's cheaper than custom"
If an off-the-shelf solution perfectly meets your needs, it's probably the smarter choice… And we'll be the first to say so. But when the solution touches the core of your operations, what sets you apart from your competitors, your secret sauce — the math changes entirely. A well-built custom software solution, approached as a business project, becomes an investment. Especially if it centralizes your processes, replaces several existing tools, and saves you time and money in the long run. In many industries, there are also hybrid approaches to software that combine existing solutions with custom development via APIs, targeting only what creates unique value for you.
The reality: It's not a question of custom versus off-the-shelf. It's a question of alignment with your business objectives. Ask yourself whether the solution addresses a challenge that sets you apart, whether it integrates into your environment, and whether it saves costs, time, or enables something your competitors can't do. That will give you your answer.
5. "Delivery marks the end of the project"
Software is a living asset. And its deployment is not a finish line. It's the moment when users take ownership of the solution, when new learning begins and new ideas emerge. This is especially true knowing we rarely aim for the perfect solution right out of the gate: you ship a first version addressing core needs. Like a house, once built, it needs ongoing maintenance and improvements to preserve its usefulness and value. Underestimating adoption, support, and evolution costs in the initial business case can be a major mistake.
The reality: Plan for an annual software maintenance and enhancement budget based on the level of risk you're willing to carry. Once the solution is in place, it needs to be maintained to preserve its value and relevance.
These 5 myths share a common thread: they shift attention toward where risk is lowest, and away from where it's highest. You invest in technology, pick the right tools, kick off development… All to discover along the way that objectives were vague, that users were never consulted, or that the solution is solving the wrong problem.
Worth repeating: 70% of digital transformation projects fail to meet their objectives (BCG, 2020). Not because the technology fell short. Because strategic planning wasn't taken seriously.
A software project is, above all, a business project. And even your sharpest colleagues and managers could fall for these misconceptions.
Why not share this article with them so your next project lands in the 30% that succeed?
How many companies start their modernization project thinking: "I know exactly what I want, why pay for an analysis?"
If you've heard this in your organization (or if you've said it yourself), you're not alone. But it's a bit like telling an architect: "I need a house, just start digging tomorrow morning."
Obviously, we'd never build our dream home without detailed plans, soil studies, or permits. Yet that's exactly what we do with our business software systems, which are worth thousands of dollars. Funny logic, isn't it?
So, how do you move forward with clarity rather than blindly to ensure good strategic preparation? Two points make all the difference: defining your business objectives and understanding your end users.
Defining Your Business Objectives
"We already know what we want" Are you sure?
Often, what we think we want is only part of the answer, and this certainly can be costly...
Here are some common truths often underestimated in most modernization projects:
What's hiding under the hood of your systems
Your applications don't live in isolation. They exchange data through Applications Programming Interfaces (APIs) that no longer run smoothly, share databases that are sometimes disorganized, and rely on small fixes made by your teams that no one currently documents.
In this context, choosing to modify an element of your software without first mapping these interdependencies is like playing Jenga with your infrastructure. A thorough audit of your systems will reveal these hidden links and help anticipate ripple effects.
The real hidden costs of migration
The price of new technology is never just the license. Team training, data migration, integration testing, the ramp-up period... All these indirect costs can often represent a large portion of the total project budget. By identifying them from the start, we transform unpleasant surprises into controlled budget lines.
The real impact on your business processes
Changing systems often means changing how people work. Your teams have developed countless workarounds to bypass bugs, speed up processes, and create shortcuts to compensate for current limitations. Over time, these habits become invisible... until they stop working. Taking the time to understand the human impact makes all the difference in ensuring a successful transition.
When AI reveals everything we preferred to ignore
Added to all these challenges is artificial intelligence (AI), which can, in some cases, complicate the equation. Wanting to "just add AI" to a system that's poorly prepared will amplify all your existing issues. AI requires clean, structured, governed data, otherwise it will instantly reveal inconsistencies, duplicates, and obsolete formats. Without solid foundations, AI becomes a problem magnifier rather than a driver of efficiency.
How do you see more clearly?
The key? A structured approach that leads to project success.
Start by taking time to analyze your entire ecosystem: collaborative workshops with all stakeholders, not just IT. Then, map real data flows, audit hidden technical constraints, and most importantly, define real business objectives with measurable success indicators.
The result? You move from "we think that..." to "we know that...", with a roadmap that anticipates obstacles instead of discovering them along the way.
At Spiria, our teams of business analysts, developers, and designers don't just deliver a plan, they join you as technical partners to map your entire ecosystem, reveal invisible dependencies, and build a roadmap aligned with your business objectives.
Understanding Your End Users (UX/UI)
"Our teams will adapt" Is it that simple?
Big trap. Focusing everything on technology and budget while forgetting those who will actually be using the solution: your users. Their realities are quite different, as are their expectations.
A project that neglects this dimension runs a major risk: delivering a system that's robust on paper but unused in practice. And obviously, a tool that isn't adopted is a wasted investment.
The 4 pillars of user adoption:
1. Moving beyond assumptions
Too many projects start from what leaders think their teams do, rather than what they actually do. Big difference. Real behaviours, real frustrations, and real usage contexts only emerge through direct observation and in-depth interviews.
2. Designing the architecture the way your team thinks
Your users aren't looking to admire your interface, they want to accomplish their tasks efficiently. Organizing features according to their real objectives will transform navigation into a smooth journey. Indeed, what sets good information architecture apart is that it becomes invisible to the user, meaning that they find what they are looking for without having any effort.
3. Prototyping: Testing before building
Having real people test interactive prototypes reveals necessary adjustments before they become very expensive to correct. Whether it's a misplaced button, a process that's too long, or confusing terminology, the prototype will help avoid weeks of redevelopment.
4. AI serving the user, not the other way around
Even the most sophisticated artificial intelligence fails its mission if it doesn't match users' real habits and constraints. An approach centered on their workflow will ensure that AI amplifies efficiency rather than creating new frustrations.
How do you ensure adoption?
The key? By immersing yourself in field reality from the start, not at the end.
Understanding why your users take certain shortcuts, identifying their real challenges, observing the context in which they work (quiet office, noisy open-area office, constant travel). This detailed understanding guides each design choice toward real adoption rather than assumptions.
The result? A solution with better adoption rates that protects your investment rather than wasting it.
At Spiria, during our in-depth analysis phase (Discovery Phase), our UX/UI design teams dive into your field reality, conduct interviews with your various departments, observe real journeys, and transform pain points into measurable design criterias.
The Foundation of Lasting Success
Modernizing on fragile foundations is like building a house directly on the ground, without a concrete slab. It holds... until the first storm.
Companies that invest in serious preparation deliver faster and see their teams naturally adopt new tools.
In 2025, AI accelerates this logic. It amplifies what exists: solid foundations become a powerful lever, fragile foundations create complications. This reality makes preparation even more important.
Yes, preparing well requires more time and initial investment. But you need to consider the total cost: companies that prepare rigorously avoid data flow redesigns, successive corrections, and months of post-launch adjustments. The upfront investment pays off quickly when you don't have to rebuild everything six months later.
While your competitors are correcting their planification mistakes, you're already optimizing them. This head start is measured in quarters, and market shares. Preparation is what turns uncertainty into clarification. It’s the moment when strategic decisions take shape, risks become manageable, and every dollar invested supports long-term success.
