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DESCRIPTION

The Quebec CEGEP Federation called upon Spiria to overhaul the Quebec CEGEPs Web site, which promotes the network of Quebec colleges on the international stage and fosters student mobility and international student recruitment.

Results
3 Months

Analysis, design, integration and training were carried out on a very tight pre-launch deadline.

166

Visitors to the site hailed from 166 different countries. Quite the challenge in terms of user experience and natural referencing!

3X

Appointments were booked three times faster.

THE NEEDS

  • A GRAPHIC DESIGN OVERHAUL FOR A MODERN, USER-FRIENDLY WEB SITE
  • A SELF-MANAGED WEB SITE
  • A MULTILINGUAL WEB SITE (FRENCH, ENGLISH, SPANISH AND PORTUGUESE VERSIONS)
  • A SEARCH ENGINE EMBEDDED IN THE STUDY PROGRAM SELECTOR
  • A MODERNISED ON-LINE APPOINTMENT BOOKING SYSTEM

THE CHALLENGES

  • User Experience
    Develop a functional, easy-to-use Web site for all types of users.
  • User Interface
    Develop a Web site with a user-friendly interface.
  • Information Migration
    Develop a functional, easy-to-use Web site for all types of users.

 

 

 

Understanding Users’ Needs

Working in close cooperation with the client to develop the new Web site’s ergonomics by creating personas (simulated users) and wireframes in order to understand the needs of each type of user and structure the information.

Refresh the Web Site’s Visuals

 

The existing Web site needed updated, state-of-the-art visuals in order to attract a student clientele.

 

 

 

CREATE A NEW GRAPHIC DESIGN VIBE

  • Fonts
    Quicksand was chosen for titles and accentuation due to its simple, geometric look. Arial was chosen for the body of the text to ensure optimal legibility.
  • Colors

    The colors were chosen from the palette used by the Quebec CEGEP Federation and found in Quebec CEGEP literature.

    Neutral colors, especially white and grey, are the basic colors used in the new Web site. Accent colors are used to spur action and to attract students’ eyes.

  • Graphics
    During content creation, graphics such as icons and photos, as well as a style guide, were produced, archived and shared with the client in order to grant as much autonomy as possible in the creation of new content.
AaBbCc
Example of the Quicksand font used on the site.
 
 
 
 
 
 
 

TECHNICAL SOLUTIONS


WordPress
WordPress
WordPress Content Management System. Spiria chose the most popular on-line content management and editing system to develop the new Quebec CEGEPs Web site. WordPress also satisfies the CEGEP Federation’s objective to standardize its Web sites.
Rechercher un programme
SEO
Optimization
Since the target audience is a big consumer of digital information, search engines will be relied upon to make content findable. Search Engine Optimization (SEO) is therefore an ongoing concern. A WordPress tool ensures that all available information is optimized for search engine findability, making continuous content-optimization operations easier.
WordPress
Appointments
The appointment booking system allows future students to set up meetings with advisors. This system fully automates this routine activity so that Quebec CEGEPs can spend their time and money on more crucial aspects of their operations.
Rechercher un programme
User
Guide
A purpose-built user guide was developed by Spiria and embedded in the Quebec CEGEPs Web site.

 

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